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This is simply how we do our advertising. We have found that the
travel industry generates most its business from word of mouth
advertising. We don't advertise on television or radio, we've taken our
entire marketing budget and purchased in bulk these vacations for
selected members of your community in the hopes that you will travel
with us again in the future. If not, that's fine hopefully you'll tell a
friend or family member about your vacation and the travel agency you
received it from and they'll check into it for themselves. About 80% of
our business is generated this way and about one of three people that
receive a no cost vacation with us will travel with us in the future.
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